If you ask which marketing "protagonist" is the most popular in the 21st century, it is not e-commerce。Since e-commerce is involved in the process of product sales, it has produced different forms and bred different models, such as B2C, C2C, B2B, C2B(customer customization) and O2O(combination of online and offline)。



　　Can the purchasing behavior of the enterprise be completed with the help of B2B model?The answer is yes。As a representative of B2B model, Alibaba is the largest procurement wholesale platform in China, with a wide range of product categories。Many purchases between enterprises can be quickly completed with the help of this fast and convenient platform。However, many enterprises in special industries still maintain the traditional idea of "land relocation", coupled with the uniqueness of each industry, such as products, technologies and transactions, and are not willing to purchase this key link of enterprise operation through the trading platform。This includes the lighting industry with an annual output value of more than 500 billion yuan。

　　Professional B2B lighting procurement platform will usher in opportunities

　　Throughout the current lighting company accessories procurement, most still retain the most original procurement methods, that is, R & D personnel take sample testing, and then arrange procurement personnel, the production of lamp bead manufacturers to investigate one by one, compare the quality, parameters, prices and other key factors, and then determine the partner, place orders for procurement。Traditional R & D and procurement mode, there are some drawbacks, mainly reflected in:

　　First of all, when some tight accessories encounter market products in short supply (such as international brand chips), many small and medium-sized enterprises with limited funds because of the lack of financial advantages, it is easy to face the embarrassing situation of no goods to enter because there is not enough money, resulting in the next stage of production difficulties, and then the waste of plant and human costs。

　　Second, a single enterprise, under the premise of a small amount of procurement, directly find the parts factory to take goods, there is no price advantage, so the cost advantage of lighting products is relatively high, and most small and medium-sized enterprises precisely rely on thin manufacturing cost savings and labor costs to earn profits,

　　Third, due to the high price of some international manufacturers, there are also many fake and shoddy products on the market, which brings great suffering to the procurement of small and medium-sized enterprises。

　　Finally, the lack of Internet means to carry out the procurement process, it is difficult to fully understand the price of different manufacturers of various products in the market, data, parameters and prices and other aspects of comparison, but also difficult to carry out inventory management。

　　In this case, if there is a professional B2B procurement platform on the market to fully meet the procurement needs of lamp beads, it can be welcomed by lighting companies。Many lighting people also expressed recognition，In their opinion，Professional B2B lighting procurement platform will be the next intersection of lighting procurement，At that time, lamp bead procurement can be carried out at a transparent price，Not only can save time and labor costs，It can also break the problems caused by information asymmetry，Restore market fairness。

　　2B field has a "blueprint" for reference

　　其实，In 2B domain，There are many successful examples of vertical e-commerce specializing in a certain industry，Cogobuy established in 2010 (hereinafter referred to as Cogobuy)，It is the first IC component self-owned e-commerce for small and medium-sized enterprises in China，The main business model is for electronics manufacturers to place orders with Cotone，Then Cotone procured from large suppliers，And deliver goods。In 2012, it took Ketong one year to move offline business to online, which was 15 years ago.1 out of 700 million in revenue.$9.9 billion done online。2013年24.$200 million in revenue is all online。In July 2014, Cocom raised HK $1.5 billion in its IPO in Hong Kong, with a market value of more than HK $5 billion。

　　To have such a rapid rise，Thanks to Ketong founder Kang Jingwei keen sense of smell，He sees the potential service value of a large cluster of small and medium-sized enterprises，Offline they still insist on serving "tall" big customers，Online services are mainly aimed at diaosi small and medium-sized enterprises，To provide one-stop component services for millions of small and medium-sized enterprises，In addition to providing information platforms such as inquiry and suitability of consulting products，And participate in the entire transaction，And provide logistics, after-sales and a series of services。This model can greatly improve the stickiness of buyers。

　　If the lighting industry also has such a 2B vertical e-commerce dedicated to serving small and medium-sized enterprises, then many lighting smes facing procurement confusion will no longer have this trouble。

　　Price-for-volume group buying will become a business driver

　　Lamp bead procurement, for large enterprises with capital and supply, it is not difficult, they have completed the hoarding of components for a long time before production, but for small and medium-sized enterprises, compared with large enterprises, they will spend more energy in finding cost-effective products。Lighting people pointed out that if the online procurement platform can gather resources for group buying, it will seek more welfare for small and medium-sized enterprises。

　　Ai Yuanping, general manager of Guangzhou Desheng Lighting, said that under normal circumstances, some international manufacturers of certain models of lamp beads will cause price fluctuations because of market supply and demand, and the sales agency system allows many trading companies or agents to stock up or have counterfeit lamp beads, which brings very big difficulties to the production of enterprises。

　　Wu Dake, executive deputy general manager of Guangdong Zhaoxin Lighting Technology Co., LTD., said that there will be a certain amount of space for group buying in exchange for price, and it will help small enterprises more because their bargaining power is limited。

　　Xu Li, deputy general manager of Shanghai Sanji Electronic Engineering Co., Ltd. also agreed，"Professional lighting procurement platform，Have a strong resource base in the industry，It can gather a number of brand effect, quality control excellent products，If you buy these products in a group，Small and medium-sized enterprises with weak purchasing power，Joint purchasing can be carried out through the online purchasing platform，Get a good price。”

　　If the electricity supplier a few years ago is a phenomenon, who is the earliest to start, who can reach the top of the mountain, then in the increasingly mature electricity supplier today, if the electricity supplier manufacturers want to stand out, it is a kind of ability to integrate resources。It may take time for the procurement of accessories such as lamp beads to shift from offline to online, but with the help of a strong "big hand", the time node of migration will soon come。This "big hand" is a professional lighting product procurement platform such as Aladdin Mall。